how to come up with truly original ideas

Mak­ing mistakes?

Every­one who hears that says, “Oh, I’m al­ready quite good at that.”

Ah, if this were only true. It’s not. 

I’ll bet you are high­ly skilled. And when you get good at some­thing, you re­peat it. It’s sat­is­fy­ing to know it will turn out right.

What’s wrong with that?

Every­thing.

Be­cause shared tastes and experiences,
plus dig­i­tal technology
equal
no surprises. 

Be­cause com­put­ers don’t make mis­takes. Like Vel­cro. Or Coca-Cola. 

In­no­va­tion needs to go against the pre­vail­ing grain. To zig when every­one else zags. When you sur­prise your­self, you sur­prise oth­ers. And that is price­less in a world where every­thing seems to have been done.

 

based on THE work­shop talked about on RADíO FLoMM
THE ONLY BOOK YOU’LL EVER NEED:
How to Make Mis­takes on Purpose
drops 23 NO­VEM­BER 2021
from Ha­chette Book Group

 

SAB­O­TAGE DIG­I­TAL CONVENTION!
UP­GRADE YOUR HU­MAN BRAIN!

Pre­order here

 

Fire­works, Vi­a­gra, LSD, Cham­pagne, and Pringles? 

Yes, please. It’s par­ty time!

 

—lau­rie rosenwald

Flom­mist Lau­rie Rosen­wald is an Amer­i­can il­lus­tra­tor, au­thor, artist, and de­sign­er. Copy­right © 2021 Lau­rie Rosenwald.

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