pablo

“Whether it’s my work or per­son­al, I keep it mov­ing.”
—Pablo Fer­ro (1935–2018)

The
Dr. Strangelove or: How I Learned to Stop Wor­ry­ing and Love the Bomb
(1964)
ti­tle de­sign was one of the first times I ever no­ticed a film’s ti­tles.

For me,
as a de­sign­er, it was the era of us­ing mark­ers to make cus­tom tape cov­ers and it just so hap­pened to be the same year I first saw
Stop Mak­ing Sense
(1984)
which also used the same style of ti­tles.

Thus,
here was a style that the­o­ret­i­cal­ly any­one could do with sim­ple tools *but* there was a de­sign log­ic to it as well, so you still had to in­ter­pret what the de­sign­er was af­ter and how the rules would car­ry through to new blocks of text.

I learned a lot just try­ing to re­verse en­gi­neer it with my mark­ers.

Be­lieve it or not,
it’s not an easy style to get right.
 

 

 

 

 

RIP Mr. Fer­ro.
 
 

—ja­son malm­berg

Flom­mist Ja­son Malm­berg is a sim­ple man who be­lieves in brown liquor and small dogs. He also makes art some­times. Copy­right © 2018 Ja­son Malm­berg.

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