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THE BATTLE FOR MODeRN 1923


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pablo ferro, friend

I just found out that Pablo Fer­ro passed away last month at 83.

I missed get­ting a card from him. Pablo was a renown, tal­ent­ed and in­no­v­a­tive ti­tle (and open­ing se­quence) de­sign­er in the film industry. 

I meet him when I lived in LA and hand let­tered some film ti­tles for him. 

I loved that Pablo fought with the in­dus­try to give cred­it to peo­ple who han­dlet­tered the ti­tles in his films, and to­ward the end of his ca­reer he fi­nal­ly made some head­way in get­ting let­ter­ing artists in­clud­ed in the end credits.

But per­haps the most fa­mous open­ing se­quence he cre­at­ed was for Dr. Strangelove or: How I Learned to Stop Wor­ry­ing and Love the Bomb (1964) which he let­tered himself. 


 

 

 

 

His let­ter­ing style spawned a flood of copy­cat let­ter­ing and fonts. Yes, all cre­ative break­throughs give suc­ceed­ing artists per­mis­sion … or rather en­cour­age­ment … to try new methods.

His cards were al­ways in­di­vid­u­al­ly hand done and al­ways made me smile. Un­doubt­ed­ly I’ll think of him for many Christ­mases to come. 


 

There’s a film about Pablo Fer­ro free with Ama­zon Prime. Here’s the trailer:

RIP Pablo.
 
 

—jill bell

Flom­mist Jill Bell is a let­ter­ing artist and type de­sign­er. Copy­right © 2018 Jill Bell.

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Der Tung
Posted
Sun 30 Dec 2018

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