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THE BATTLE FOR MODeRN 1923


  chunks of flommus 

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frederic, hold the k

To­day, a cowork­er asked me, “Who is Fred­er­ic Goudy, what’s his deal with sheep, and WHAT is let­terspac­ing?” Dis­sat­is­fied with my an­swer, she con­clud­ed “Drugs.”
—me, jour­nal en­try, 2010
 

My old work email sig­na­ture had this quote at­trib­uted to one of my cre­ative he­roes, Fred­er­ic W. Goudy:

Any man who would let­ter­space low­er­case would steal sheep.”

There are a few vari­a­tions on this quote. Ru­mor has it, he had ac­tu­al­ly said “fuck” or “shag” or “screw” as op­posed to “steal”

and that he had said it about the type­set­ting on an award he was re­ceiv­ing at the moment.

Fred Goudy’s ca­reer didn’t take off un­til he was in his 40s. His whole stu­dio burned down, and a ton of orig­i­nal work along with it, and he just kept going. 

Years lat­er, his sec­ond stu­dio burned down too. 

He was one of the most pro­lif­ic Amer­i­can type de­sign­ers, whose fonts we still use over 100 years later. 

He was re­al­ly good at draw­ing let­ters, and kin­da sassy about it.

Also at­trib­uted to Goudy: 

Some­day I’ll de­sign a type­face with­out a K in it, and then let’s see the bas­tards mis­spell my name.”

 

—bwargh von modnar

Flom­mist Bwargh von Mod­nar is. Copy­right © 2021 Bwargh von Mod­nar. Top im­age source.

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Der Tung
Posted
Mon 4 Oct 2021

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