(no relation except for my love)
came up with Rat Fink
on a napkin
at a greasy spoon
in Anaheim …

… out of his hatred
for Mickey Mouse
and the grand opening
of Disneyland next door.
Big Daddy Roth
rebelled against
the Mickey Mouse-ness
of everything.





His custom cars and artistic vision influenced more than you know, and it’s all around you – the car and motorcycle industry, hot rod culture and aesthetic, music, animation, film, comics art, furniture design … NASA, The Simpsons, Star Wars, heavy metal, Apple … the list goes on.

Rebels fuel culture.

And Big Daddy Roth
by Von Dutch
who first took
pinstriping to cars …



… long before the fashion brand that bears his name.

Art history.
Hot.
—ruby roth
Flommist Ruby Roth is an artist, designer, creative strategist, and the author-illustrator of four leading books for kids. Her work has been featured on Today, CNN, FOX, NBC, ABC News, and other major media outlets. Copyright © 2021 Ruby Roth.
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