make ‘mistakes’ in san francisco, march 19

Zig when every­one else zags.
When you sur­prise your­self, you sur­prise oth­ers.
And that is price­less in a world where every­thing seems to have been done.
 

In my three-hour in-per­son work­shop, learn how (and why) to MAKE MIS­TAKES ON PUR­POSE. Call it an ar­se­nal, a col­lec­tion, an archive, a li­brary, pantry, or a vi­su­al en­cy­clo­pe­dia.

Mak­ing mis­takes?
Every­one who hears that says,
“Oh, I’m al­ready quite good at that.”
Ah, if this were only true.

I’ll bet you are high­ly skilled.
And when you get good at some­thing, you re­peat it.
It’s sat­is­fy­ing to know it will turn out right.

What’s wrong with that?
Every­thing.
Be­cause shared tastes and ex­pe­ri­ences,
plus dig­i­tal tech­nol­o­gy equal no sur­pris­es.

How to Make Mis­takes on Pur­pose is not that adorable psy­chopath you once dat­ed, your home pick­ling phase, or baby’s first tat­too. These may be spec­tac­u­lar­ly re­gret­table, but … no. What we do in the work­shop is TOP SE­CRET. Thou­sands of work­shop par­tic­i­pants, world­wide … all have sworn omertà, the mafia code of si­lence. Now it’s your turn to learn the pre­cious se­crets of sur­prise.

We’ll have all the ma­te­ri­als you need on hand – just come with an open mind, ready to ex­plore your own cre­ativ­i­ty. You will learn to work fast and freely. I will demon­strate some ba­sic ana­log let­ter­ing and draw­ing tech­niques us­ing char­coal, sponges, squeeze bot­tles, and dip pen.

In­stead of say­ing
“Oh no! I’m com­ing up emp­ty! What am I go­ing to do?”

You’ll get to say,
“What could this be?”

Your an­swer is al­ready there,
in black and white.
 

SIGN UP HERE.

A Di­ver­si­ty & Eq­ui­ty Schol­ar­ship is avail­able for this work­shop. The Let­ter­form Archive mem­ber­ship bun­dle is worth it too.

They also have Bauhaus Ty­pog­ra­phy at 100 go­ing on right now.

How to Make Mis­takes on Pur­pose
with Lau­rie Rosen­wald
Type West Work­shop at Let­ter­form Archive
Sat­ur­day 19 March 2022
10am – 1pm PT
[map]
 

—lau­rie rosen­wald

Flom­mist Lau­rie Rosen­wald is an Amer­i­can il­lus­tra­tor, au­thor, artist, and de­sign­er. Copy­right © 2022 Lau­rie Rosen­wald.

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