flommists making change thru fine art photography

“What makes my pho­to book and con­ser­va­tion project spe­cial is that I don’t want to high­light the neg­a­tive cir­cum­stances. The world is not al­tered by more hor­ri­ble pic­tures of de­horned, bleed­ing rhi­noc­er­os. Through my pho­tos, I want to pay trib­ute to these mag­nif­i­cent be­ings and share their in­cred­i­ble beau­ty, thus spread­ing the in­spi­ra­tion and de­sire to en­gage. In­stead of cre­at­ing de­spair, I want my book to fill peo­ple with ad­mi­ra­tion … The aim is to spread at­ten­tion about African en­dan­gered an­i­mals, and raise funds go­ing di­rect­ly to their pro­tec­tion. African an­i­mals have ex­ist­ed much longer than us hu­mans. The rhi­no for ex­am­ple, is over 30 mil­lion years old, and the first mod­ern hu­mans ap­peared only about 200,000 years ago. Still, in only the last 20 years, we have al­most man­aged to wipe them out from the face of the Earth.”
—Björn Pers­son, photographer/author. The Real Own­ers of the Plan­et
 

I’ve been talk­ing with long­time friend (and flom­mist) Ste­fan Hat­ten­bach about this project for awhile. And he has been work­ing as graph­ic and type de­sign­er bring­ing el­e­gance to this book project.

For Björn, it’s a la­bor of love from decades of in­volve­ment.

This is the “first pub­li­ca­tion in a long term plan of pho­tog­ra­phy books about threat­ened species around the world, we are fo­cus­ing the fundrais­ing to li­ons. To­geth­er with the in­de­pen­dent con­ser­va­tion or­gan­i­sa­tion The Per­fect World Foun­da­tion … we will help and sup­port African con­ser­va­tion projects that re­al­ly make a gen­uine, hands on dif­fer­ence.”

And a big part of the prof­its will go to wildlife con­ser­va­tion through con­tin­ued ef­forts to bring aware­ness to wat is hap­pen­ing on our largest con­ti­nent.

The Real Own­ers of the Plan­et has about a week to go on Kick­starter. Please do­nate if you can. The pho­tog­ra­phy – and re­wards – spec­tac­u­lar.
 

 
 

—steve mehal­lo

Flom­mist Steve Mehal­lo is a graph­ic de­sign­er, il­lus­tra­tor, font de­sign­er, ed­u­ca­tor, food­ie and gad­fly. He is the cre­ator and founder of FLOMM!

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