dada at the crocker – that was so last week

“I can­not be­lieve the work you’ve done in less than three days”
—ran­dom text, last thurs­day
 

All I could re­al­ly say is it’s wat we do.

And I could say mor.

Well, I did.

One of the most com­mon things I hear from my for­mer graph­ic de­sign stu­dents is how fast things have to hap­pen when they end up work­ing pro­fes­sion­al­ly.

And since my back­ground in­cludes graph­ic de­sign for dead­line-dri­ven news­pa­pers and mag­a­zines, it was yeah, we could throw to­geth­er a last minute ed­u­ca­tion­al some­thing for the DADA Dance­hall.

It’s wat we do.

 

For this event, our task was to pull to­geth­er some his­tor­i­cal DADAist-re­lat­ed films to (some­times) sync with the live per­for­mances put on by Nor­cal Noise­fest, and throw to­geth­er a HOW TO DADA brochure – text gen­er­at­ed by Chat­G­PT, which seemed so DADA – that af­ter the event peo­ple may or may not read.

Cause learn­ing re­al­ly only hap­pens if self ini­ti­at­ed.

Here’s a PDF if you’d want to DADA your­self.

We gave out around 300 of these things, so — there may be some nü DADAists – AND flom­mists – float­ing around Sacra­men­to this week. Or not.
 

Nev­er Board got a large batch of DADA/FLOMM stick­ers to us in record time, first chance I’ve had to demo a remix’d DADA/FLOMM font I’ve been work­ing on.
 

Every­bud­dy has jobs right now – in our 3 day rush, our line up of vol­un­teer flom­mists changed by the hour – many thanks to our group that made it out on Thurs­day.
 

And thanks to Aman­da Mau­r­er and Nema Lorestany for run­ning to the OTH­ER side of the mu­se­um where the large DANCE spec­ta­cle had the largest crowds AND hand­ing out col­lat­er­al so our ball­room takeover could be found.
 

Crowds shuf­fled in as large batch­es.

NOIS­ES ei­ther kept em or scared them off.
 

 
 

DADA!

 
 

 

Nor­cal Noise­fest’s Denise Che­li­ni brought us all into the fold and did an amaz­ing job get­ting per­form­ers and all of us to­geth­er. The next thing for her is Sacra­men­to Au­dio Waf­fle this Sun­day 19 March at the Red Mu­se­um. Live stream here.
 

 

Cheers to the Crock­er Art Mu­se­um’s Eben Bur­goon for tak­ing Art­Mix to a whole oth­er place last week.

A bunch of flom­mists say we have to do MOR like this now and again.

So we will.

 

—steve mehal­lo

Flom­mist Steve Mehal­lo is a graph­ic de­sign­er, il­lus­tra­tor, font de­sign­er, ed­u­ca­tor, food­ie and gad­fly. He is the cre­ator and founder of FLOMM!

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