lau maia: nü visions vis-a-vis socrates, sottsass, bauhaus, &c.

“Maieu­tics comes from the An­cient Greek μαιευτική (τέχνη + μαῖα) and it means ‘art of the mid­wife’ (or ‘of the ob­ste­tri­cian’). This is how the So­crat­ic method was de­nom­i­nat­ed, as re­port­ed by Pla­to. The di­alec­ti­cal art is com­pared by Socrates to a mid­wife with the idea of a philoso­pher rep­re­sent­ing an ob­ste­tri­cian, help­ing oth­ers to de­liv­er the Truth. This method was an ex­er­cise of di­a­logue. Ques­tions and an­swers prompt­ed the speak­er to look for the truth with­in him­self.”
 

I’ve been a fan of Lisa Anderlini’s LĀU for some time, her ‘less is more’ ap­proach to colour and forms are ap­plied with so­phis­ti­cat­ed edit­ing, a splash of post-mod­ern and a touch of hu­mor.

As the Bauhaus an­niver­sary kicked in this year, a won­der­ful col­lec­tion from LĀU showed up SS19. Called MAIA, the ‘truth’ of the Bauhaus and oth­er in­spi­ra­tions is rein­ter­pret­ed into to ready-to-wear.

“LĀU’s gram­mar is al­ways en­trust­ing its core on the close re­la­tion­ship that’s be­tween shape-col­ors-ma­te­r­i­al and in SS19 my aim was to high­light the points of LĀU re­search,” Lisa said in con­ver­sa­tion. “The con­tin­u­ous re­mind to Bauhaus, the ‘School’ whence all con­tem­po­rary De­sign was born, the ref­er­ence to artis­tic move­ments as Mem­phis style, the strong at­tempt to re­duce every­thing to the ‘Shape-con­cept’ through syn­the­sis.”

“The MAIA col­lec­tion is a re­flec­tion on the con­cept of ‘vi­su­al icon.’ What and how does a graph­ic sign be­come the rep­re­sen­ta­tion of an ‘idea’ and of an artis­tic cur­ren­t’s modus operan­di? An icon is not ar­bi­trary, but is an im­age that brings in­side a clear and rec­og­niz­able mes­sage that be­longs to the cul­ture of the time be­ing.”

Lisa An­der­li­ni is an Ital­ian de­sign­er with an eclec­tic back­ground: A mas­ter of sci­ence in ar­chi­tec­ture, the love of screen print­ing art and comics, her per­son­al in­ter­est with the sur­re­al and mag­ic world of math: Ex­pe­ri­ences re­lat­ed to the quest for shape, ma­te­r­i­al, and syn­the­sis. Her work is based on geo­met­ri­cal pat­terns tied to how the cloth­ing is cut and worn, “the re­sult of a deep cre­ative process, which turns pure ideas and mean­ings into gar­ments.”

LĀU is a women’s tops col­lec­tion start­ed in Italy in 2011.

Fol­low LĀU on In­sta­gram or Face­book. Web­site (buy stuff!) can be found here.

LĀU’s THE FOR­MU­LA / FW1920 will be be out in July.

 
 

—steve mehal­lo

Flom­mist Steve Mehal­lo is a graph­ic de­sign­er, il­lus­tra­tor, font de­sign­er, ed­u­ca­tor, food­ie and gad­fly. He is the cre­ator and founder of FLOMM!

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